Voice technology was everywhere at CES this year - toilets included - which means we're undoubtedly in an era dominated by voice assistants. This, in turn, means that the cell phone number list way consumers perform the most mundane daily tasks is changing. And, as a result, the way brands and marketers interact with said consumers is also changing. The cell phone number list time to respond to this technology is now. Here's a look at ten ways voice assistants are influencing cell phone number list marketing strategy.
Voice assistants emphasize the featured snippet.
The cell phone number list most obvious change in marketing following voice assistants is the emphasis on snippets. In other words, voice assistants like Google Assistant frequently pull responses to voice queries from sites that rank zero for given queries, cell phone number list making getting a snippet a popular optimization trick for voice search. And, coincidentally, Danny Sullivan, former Chief Content Officer at Search Engine Land publisher Third Door Media and current Public Liaison for Search at Google, just posted a blog post “reintroducing” featured snippets, including an explanation cell phone number list of what they are, as well as how Google is working to improve them.
Voice assistants generate more web traffic.
Additionally, Matt Jones, SEO manager at online tutor platform Tutorful, said Google Assistant will now tell users they can open the cell phone number list Google Home app to see more at the end of a verbal response. “So not only are you increasing brand awareness through the initial response, Google is now driving users to head over to the app and go to your website cell phone number list to learn more,” he said. . “Over time, this will become more common with more and more users accessing websites, which means you'll get more traffic to your site from voice assistants. It should also be noted that these cell phone number list users have quite high intent.
Voice assistants produce better content - and better stories.
As voice search has generated longer queries with more natural language, voice assistants are changing the way marketers tell stories. "The cell phone number list first thing that comes to mind when I think about how voice assistants are changing marketing is the cell phone number list Alexa Super Bowl announcement," said Anna Crowe, cell phone number list product marketing manager at Search Engine Journal. "In the final moments of the announcement, [she says], 'Thanks, I got this.' It's Amazon telling us that they support us. Alexa has it. They take care of things in the background that we don't have time to think about.